• Friends of the Festival

Sponsors & CollaboratorsFriends of the Festival

  • Asad Lalljee

    Asad Lalljee is the CEO of AVID Learning, a public programming initiative and creative platform under the Essar Group. Asad brings several years of advertising, publishing, marketing and business development experience, both in international and domestic markets.

    Prior to relocating to India, Asad worked for 14 years as one of the ‘Mad Men’ advertising executives on New York's Madison Avenue. He was with McCann-Erickson, and earlier with Hill Holiday, a subsidiary of advertising giant IPG. Asad also co-curated the Literature Section of the Kala Ghoda Arts Festival.

    He was appointed curator of the newly restored Royal Opera House, Mumbai for which he has designed a robust program. He holds a B.A. in Economics from St. Xavier's College (Mumbai) and an M.A. in Global Marketing Communications from Emerson College (Boston).

  • Asia Society

    Asia Society India Centre is the leading educational organization dedicated to promoting mutual understanding and strengthening partnerships among peoples, leaders and institutions of Asia and the United States in a global context. Across the fields of arts, business, culture, education, and policy, the Society provides insight, generates ideas, and promotes collaboration to address present challenges and create a shared future.

  • Freedom Tree Design

    Freedom Tree Design, a Trend and Color Strategy studio based in Mumbai, which undertakes color and design assignments across the world. Latika Khosla the founding design director is a past board member with the Color Marketing Group USA and an associate with the Scandinavian Color Institute. With Freedom Tree home, a joyous retail brand, the studio celebrates modern India and as a vibrant design destination; stimulating the freedom to have fun! This year, Freedom Tree Design has created a striking artistic rendition, in which a man and woman are configured in dialogue, as the visual identity across the vast Mehboob Studios.

  • Janaki Sundaram

    Festival Coordinator

    Janaki studied Economics and Psychology at Singapore Management University, and hopes to work in publishing. She likes reading coming of age stories, listens to surf music, and plays the ukulele.

  • Moomal Mehta

    Moomal Mehta is the Founder of Crossover Catalyst, a search firm that connects corporate professionals to leadership opportunities in the social sector. An alumna of IIM Calcutta, Moomal has worked with Citibank and Asia Society, while living in New Delhi, Chicago, Johannesburg and Bombay. She is passionate about travel, reading, hatha-yoga and fashion. She has been a friend of the Times Litfest since its inception, and has curated the Amazing Grace section at the festival this year.

  • RRO

    R. R. Oomerbhoy Pvt. Ltd. (RRO) is committed to good health and quality food products. Harnessing their rich legacy of experience and expertise in edible oil trade, their product portfolio ranges from premium edible oils to leading global brands in other food categories, such as cheese.
    RRO infuses each of its businesses and partnerships with professionalism, dedication and a healthy outlook to good eating. So today, when you think of RRO, think of good health, taste and lifestyle; think of quality, nutritious, pure and fresh cooking mediums. Think of good health at your dining table.

  • Saloni Jhaveri

    Saloni Jhaveri, yogi, entrepreneur, reader, student and most recently a novice nutritionist has been a friend of the litfest since its inception in 2010.

    She has curated the workshops with a view to igniting the minds of all participants and exposing them to the best that Mumbai has to offer within the wonderful energy of the litfest.

  • Suhel Seth

    Suhel Seth is the Founder and Managing Partner of Counselage India.

    Counselage is India’s only strategic brand management and marketing consultancy advising Chairpersons and CEOs on branding and marketing. Counselage works for Mahindra & Mahindra, Hero MotoCorp, GMR, JSW, Vodafone, Coca Cola, and Max India amongst others.

    He writes provocative columns in The Financial Times, London and in Mumbai Mirror as also The Telegraph and GQ on current affairs and the social landscape of India. Suhel has co-authored two books on Calcutta with Khushwant Singh and R K Laxman, and has written two books of his own: 'Get to the Top' and 'India's Greatest CEOs and their Mantras for Success'.

    Suhel is on the Board of Advisors of Deepalaya, the Neemrana Foundation and the Max India Foundation.

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